Two panel discussions at EVOLVE [25]

4 Jul, 2025 · 4 min read
Damilola Ajiboye introduces the second panel, Building Sustainably as a Digital Product Team at EVOLVE [25]
Abstract
Taking part in two career changing panels focused on digital sustainability.
Date
4 Jul, 2025 9:00 AM — 5:00 PM
Event
Location

Brighton Dome

events

I had the honour of being part of Silicon Brighton’s first ever “EVOLVE [25]” a new premier tech conference for Brighton & Hove and Sussex. I was part of two panel discussions for the event.

I wrote a blog post about my perspectives and experiences at the event which you can read on the Silicon Brighton’s blog here. The post has a particularly brilliant action shot of me, so is worth checking out to see that alone!

Panel 1 @ 2.30pm

Sustainable Development from the Inside Out: Driving Change Within Tech Teams

How tech teams and individuals, not just leadership, are embedding sustainability into their workflows, culture and everyday decisions.

  • Chair: Ed Chinn.
  • Fellow panellists: Mark Buss, Neil Clark, Catrina Baker-Bassett
The panellists are seated on stage at Brighton Dome with a bright red backdrop with the word, Innovators written on it. Chair and panellists left to right: Ed Chinn, Catrina Baker-Bassett, Neil Clark, Fiona MacNeill, Mark Buss.

I loved getting to know my fellow panellists, particularly our chair Ed Chinn whom I met for the first time. I look forward to future collaborations with these folks–forging new connection was core to the ethos of EVOLVE [25]. It was such a special day!

Our panel has such a fantastic time, as evidenced by this lovely 'after' photo. From left to right: Fiona MacNeill, Catrina Baker-Bassett, Neil Clark, Mark Buss, Damilola Ajiboye, Ed Chinn

Panel 2 @ 3.50pm

Building Sustainably as a Digital Product Team

As panel chair, in assembling the discussion I took inspiration from the new 11th Government Design Principle–“Minimise environmental impact”.

  • Chair: Fiona MacNeill
  • Panellists: Heidi Swigon - Content Strategist, Will Barnes - SEO, Oliver Winks - Developer, Eliana Zuluaga - UX, University of Brighton Student, Viraj Panickar - UX, University of Brighton Student, Louis Radtke - UX, University of Brighton Student, Vishnu Vijayan - UX, University of Brighton Student

I invited the panellists to think about

  • the entire product lifecycle
  • their place in that professionally or a role they aspire to in the future
  • what they can practically do in their role to make change
  • drawing on their past experiences, wither thrhough work or learning in their responses

You can check out the slides from the panel here - including the full set of Ecómon cards.

Inspirations: Fantasy Football and Pokémon

Steve Rackley, one of the EVOLVE [25] organisers, gave me the challenge of considering how students could be involved in the conference. As an ethusiastic alumni of University of Brighton, I was eager to take up this challenge and involve current students from the MSc User Experience Design I completed back in 2018. This was an amazing experience and allowed me to be in contact with students who had interviewed me about digital sustainability for one of their coursework projects.

As we had quite a large panel and needed to represent a number of specialisms, the challenge for me as chair was to make sure that folks had fairly distributed time ‘on air’ during the panel. My solutions to this problem were, to keep introductions to a minimum by co-creating Ecómon cards for each panellist, to take a fantasy football inpired approach as in what would each role in a ‘dream’ sustainable product team do? I also used a yellow card / red card system which fit this scenario - more on this below.

The full set of all the Ecómon trading cards for all the panellists. Complex images, so for full alt description please visit the slide deck linked further up this post.

The Ecómon trading cards, shown above, gave us a shorthand and lighthearted way of introducing each speaker, including their specialisms they goals and for the students, their professional aspirations.

Fiona's hand is shown holding the red card and yellow card against a neutral background near a window.

The yellow card / red card system was used to politely draw down particularly passionate speakers who were using too much air time (I am definitely guilty of this myself).

The panel went well and although we were right at the end of the day, we still had a great crowd.

I have taken learning from this panel into my professional work as an interim product manager for a startup. This also initiaed a passionate side quest to support the development of sustainable product teams throughout sussex through running Green Practioner Study Days and volunteering for Green Software Brighton. More on these aspects in future event posts and blog posts!

Will I see you EVOLVE [26]?

I sure hope so, as tickets are now on sale and in 2026 they are scaling up by holding the event at Brighton Centre. Lets make EVOLVE [26] massive by coming together to celebrate the fantastic digital community that we have here in Sussex!

Fiona MacNeill
Authors
Fiona MacNeill (they/them)
Researcher, Designer, Technologist
I design and build meaningful experiences for curious minds to form new behaviours. You’ll find me solving everyday problems and collaborating with people who want to create positive change.