At the end of my last entry I outlined my discovery that there was an app building company called Bubble, which would likely lead to brand confusion. As a result I decided to go back to some of the ideas on my earlier sketchbook page and consider other possibilities that would tackle some of the same goals. The following company traits need to be suggested by the name:
13 Feb, 2017
On this page of my sketchbook I used a dice rolling exercise (Barnard & Briscoe, 2016) to explore different name combinations for the potential company. Initially I gravitated towards BubbleHome as a concept.
11 Feb, 2017